If you’re wondering what guest blogging is or why you should even care about it, then listen up. If you haven’t been guest blogging, you’ve been missing out on one of the best marketing tactics available today.
In it’s simplest form, guest blogging is the exchange of content from one blogger to another, for a site which the author does not own. Basically, you provide a post to a blogger to use on their site. They get free quality content and you get some exposure to their audience plus a link to your site (which equates to FREE traffic).
You need to follow some specific guidelines when guest blogging to ensure you get accepted and get the most benefit out of your work. I’m going to briefly discuss 4 here to help get you started.